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Comfortable and confident, igniting beautiful moments

Apr 30,2024 | Brabic

As a lingerie designer, I am constantly attentive to the needs and feedback of my customers, striving to design lingerie products that meet their needs. Recently, I received an email from a customer named Ellie through an online channel. She is a young American woman with a small and slightly splayed chest, looking for a comfortable bralette that can provide a subtle lifting effect without underwire, while ensuring breathability.

Upon receiving Ellie's email, I immediately felt excited and challenged, as her needs are exactly in my area of expertise. I discussed with my team, thoroughly analyzed Ellie's requirements, and began designing a bralette that meets her needs.

We first chose soft, breathable fabrics to ensure the comfort of the bralette and maintain good breathability. Considering Ellie's chest shape, we decided to use a wire-free design to avoid discomfort. To achieve a subtle lifting effect, we selected a triangle cup design for the bralette, slightly tightening the cups to lift the breasts slightly without causing discomfort.

During the design process, I paid special attention to the details, ensuring that the overall design of the bralette not only meets functional requirements but also reflects the brand's sense of fashion and aesthetics. We also made a sample bralette and prepared to send it to Ellie via courier.

Ellie received the sample bralette we sent and communicated her fitting experience with me through a video call. I closely observed her reaction, and when she smiled and told me about the comfort and fit of the bralette, I felt joy and satisfaction in my heart. I knew that our designed bralette not only met Ellie's needs but also brought her confidence and comfort.

Through the collaboration with Ellie, I deeply realized the responsibility and mission of a designer. Our work is not only about designing beautiful lingerie but also about providing customers with a comfortable, confident, and beautiful wearing experience. This collaboration has strengthened my design philosophy and beliefs, inspiring me to continuously pursue innovation and perfection in design.